You see banner advertising everywhere online. They are those wide picture bands that stream across the top of WebPages, or down the sides, claiming that you can change your life by clicking on the photo. The great thing about banner advertising is that you, the average webmaster, can earn money with them!
There are a few different ways to bring in the cash with banner advertising. The first is to take on paid advertisers. These are companies that pay you to have their banner on your webpage. They provide you with the code and you place the banner advertising on your website. The price often depends on the placement of the ad on your page. For example, the highest payment would come from a banner ad at the very top of your page since this is where most people look first. A banner at the bottom will not earn you as much.
Banner advertising from third parties pay in one of two manners, per click or per impression. Pay per click is slightly higher than per impression. This is due to the fact that you could have a million page hits and only three or four clicks on the banner ad. However, although higher in pay, the pay per click program requires that your visitors actually take an action upon seeing the ad, or you receive nothing. For this reason, some webmasters prefer the pay per impression. Every time the page loads with the ad on it, you receive a small amount of money.
The second method of earning money is to promote affiliate programs through banner advertising. This requires that you sign up for as an affiliate for a product that you want to promote. You will be given the necessary codes to place the banner you choose (there are often several options) on your WebPages.
Affiliate banner advertising can be very productive in the way of earning, but they are more difficult to earn with. To get your money from the average affiliate program, you must have visitors that not only click on the banner, but perform a specific action upon being transferred to the ads website. This usually means buying a product or signing up for more information or paying for a membership of some sort. Obviously, many people will click the banner, but never pay a dime, leaving you with nothing.
With affiliate banners, you can actually write a review on your website, directing people to the great offer within the banner ad. This will raise the possibilities of having your visitors actually complete the offer. If they do, you will earn far more than simple third party ads. Affiliates often pay up to hundreds of dollars, depending on the product they are selling.
The last type of banner advertising is from Google Adsense. These pay you per click, with the rate depending on the popularity of the keyword. Adsense is a rather complicated subject and it is best to research it before using.
Banner advertising is a great way to add a bit of extra income to your website and they are free to set up, so there is no reason why you shouldnat start putting them on your site today!
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